This metric looks at whether you are receiving a lot of user comments on a post and whether you are responding to these comments. With the recent updates to Instagram’s algorithm, your posts are more likely to be served (or “seen”) if the platform likes your Instagram engagement rates. Taylor Loren, in an edited excerpt from the course How to Make Money on Instagram In its simplest form a good Instagram caption is one that provides context, adds personality, educates your audience, and inspires your followers to take action. In short: Instagram captions can help elevate your company’s social media success-and that can improve your bottom line. Strong copy in your caption shapes your brand’s story and personality, which in turn helps your followers realize they need what you’re selling. Register now What makes a good Instagram caption?Ĭompelling captions can create more engagement, which is critical when it comes to Instagram’s algorithm.
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